The Mind Behind the Craft

Strategic marketing and e-commerce professional with 6+ years of experience driving business growth through high-performance digital campaigns, marketplace strategy, and cross-functional leadership.

Currently serving as Admissions Lead at PSG Institute of Advanced Studies, I manage full-cycle marketing operations for international education programs—leading lead generation initiatives, CRM workflows, social media outreach, and campaign analysis. My efforts have contributed to a 47% conversion rate for core programs and a 42% YoY increase in digital lead conversions.

Previously, I held leadership roles in the e-commerce and logistics space—most notably at Ourbetterplanet.com, where I streamlined shipping workflows for over 850 monthly orders and improved on-time delivery to 98%. At Lydius, I managed online retail campaigns across Amazon, Flipkart, and Nykaa, optimized product listings, and executed WhatsApp-based D2C initiatives that tripled revenue in 6 months.

I hold an MBA in Marketing from SRM University, where I specialized in strategy, campaign planning, and consumer behavior. My approach blends creative storytelling with data-backed decision-making—whether launching Instagram campaigns that reach 12K+ followers organically or developing dashboards that forecast inventory and align with campaign demand.

In essence, I build digital systems that convert curiosity into engagement—and engagement into growth.

My expertise!

Opportunities I embraced!

Beyond Work!