Extramarks is a leading edtech company that provides learning solutions for students from preschool to competitive exams. The company has a global presence, with offices in India, South Africa, Indonesia, and the Middle East. It has over 6 million learners and is disrupting the coaching segment with its Smart Coaching Centres. Extramarks is committed to providing high-quality education to students of all ages and backgrounds.
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Role: Business Development Executive (Sept 2018 - Nov 2020)
Accomplishments:
At Extramarks, I primarily worked in business development and customer acquisition, while also gaining hands-on exposure to digital marketing through collaboration with the marketing team.
Business Development: Managed prospect engagement, follow-ups, relationship building, and conversion activities across education-focused offerings.
Lead Generation: Identified and engaged prospective students and parents through multiple acquisition and outreach channels.
Sales Funnel Management: Managed prospects through different stages of the customer journey, from initial enquiry to conversion.
Customer Insights: Gathered insights from prospect interactions to understand customer needs, objections, preferences, and purchase barriers.
Sales & Marketing Alignment: Shared market and customer feedback with the marketing team to improve campaign messaging and lead quality.
Digital Marketing Exposure: Collaborated with the digital marketing team on campaign planning, audience targeting, lead generation, and performance tracking.
LinkedIn Ads: Supported LinkedIn advertising campaigns, gaining exposure to audience targeting, campaign execution, lead generation, and performance monitoring.
Campaign Support: Assisted the marketing team with campaign requirements, creative coordination, audience insights, and lead-generation activities.
Performance Analysis: Reviewed lead and customer data to identify opportunities for improving prospect engagement and conversion.
Cross-Functional Collaboration: Worked closely with sales, marketing, and internal teams to coordinate customer acquisition activities and improve conversion outcomes.
Key Focus Areas:
· Business Development
· Lead Generation
· Customer Acquisition
· Digital Marketing
· LinkedIn Ads
· Audience Targeting
· Sales & Marketing Alignment
· Customer Insights
Key Roles and Responsibilities:
Generate new leads and close deals - Responsible for identifying and qualifying potential customers, developing and presenting proposals, and closing deals.
Build and maintain relationships with clients - To generate repeat business and referrals.
Track and analyze sales data - To identify trends and opportunities Which shall help to improve sales performance.
Stay up-to-date on industry trends - Shall help to provide the clients with the best possible service.
Meet or exceed sales targets - Shall need to consistently meet or exceed the targets in order to be successful.
Conducting market research - To develop marketing materials and strategies that are more likely to resonate with the target market.
Developing marketing materials - Creating content that shall helps to promote services to the target market.
Providing customer support - Responding to customer inquiries and complaints, and resolving customer issues.
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