India's #1 Work-Integrated B.Tech CSE Program!
Kalvium is reimagining engineering education by combining academics with real-world industry experience. Instead of relying only on textbooks, students build products, solve practical problems, and develop skills needed for the AI era.
Role: Performance Marketing manager (August 2025 - Present)
Accomplishments:
Delivered significant cost savings by optimizing vendor negotiations and procurement for outreach collateral, reducing print production costs by up to 70% across key marketing materials while maintaining quality and ensuring timely delivery.
Consistently achieved regional lead generation goals by maintaining a healthy MQL pipeline, exceeding demo targets, improving lead quality through targeted campaigns, and increasing registration rates by 5 percentage points.
Spearheaded high-impact school outreach and principal engagement initiatives, building strategic relationships with schools, launching dedicated principal campaigns, and executing region-specific nurturing programs to strengthen admissions pipelines.
Led end-to-end execution of offline branding and large-scale events, managing print production, logistics, vendor coordination, and on-ground operations, while playing a key role in the successful delivery of Interview Day and other outreach initiatives.
Drove data-backed marketing optimization by analyzing campaign performance, tracking end-to-end funnel metrics, improving lead utilization, identifying conversion bottlenecks, and implementing targeted strategies that reduced unnecessary spend while maintaining lead volume and campaign efficiency.
Key Roles and Responsibilities:
Led end-to-end digital admissions campaigns across Meta platforms, optimizing performance marketing initiatives, creative strategy, and budget allocation to improve cost per lead and drive higher conversion rates.
Managed the complete lead lifecycle from acquisition to enrolment by overseeing CRM workflows, marketing automation, and targeted communication campaigns for students, parents, and schools.
Planned and executed school outreach programs, exhibitions, and branding initiatives while developing automated engagement journeys and weekly communication campaigns to strengthen awareness and nurture prospective applicants.
Analyzed campaign performance and marketing funnel metrics to identify high-performing channels, generate actionable insights, and support data-driven decisions through weekly OKR reporting and optimization strategies.
Collaborated with admissions, creative, and regional teams across Tamil Nadu and Kerala to drive lead generation, improve operational efficiency, and support enrolment targets for Kalvium's Work-Integrated B.Tech CSE program.
Managed end-to-end planning and execution of outreach events, including coordination with schools and partner institutions, event logistics, vendor management, operational planning, and on-ground execution to ensure seamless experiences.
Led the design, production, and distribution of marketing collateral such as brochures, standees, banners, merchandise, and print materials, ensuring brand consistency and timely availability for admissions campaigns and outreach initiatives.
