A curated online marketplace for all things sustainable. This marketplace aims to help people make small steps towards a more sustainable lifestyle by offering products and services that are made with care for people and the planet. The marketplace puts artistry above efficiency, fair wages above profits, sustainability above mass production, quality craftsmanship above mindless consumption, and transparency above everything. They also seek to empower artisans around the world.
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Role: Logistics Manager (Jun 2021 - Jan 2023)
Accomplishments:
At Our Better Planet, I worked across digital marketing, website development, social media, e-commerce, and paid acquisition, helping build the brand's digital presence and customer acquisition infrastructure.
Website Development: Developed and managed the company's website, focusing on clear user journeys, responsive design, content structure, and search-friendly architecture.
SEO & Organic Growth: Improved website visibility through keyword-focused content, on-page optimization, structured content, and backlink-building initiatives.
Paid Marketing: Planned and managed Google Ads campaigns to generate relevant traffic and support customer acquisition objectives.
Social Media: Managed Instagram and LinkedIn activities, developing content to build brand awareness and audience engagement.
E-commerce: Worked with Shopify to support the company's online presence, product presentation, and customer journey.
Digital Analytics: Monitored website and campaign performance to identify opportunities for improving traffic, engagement, and acquisition.
End-to-End Execution: Worked across website, SEO, paid media, social media, and e-commerce, giving me hands-on experience across multiple areas of digital marketing.
Event Coordination: Coordinated marketing activities for Conscious Souk events, supporting event promotion, audience engagement, communication, and on-ground execution.
Key Focus Areas:
· Website Development
· SEO
· Google Ads
· Social Media
· Event Coordination
· Shopify
· Organic Growth
· Digital Analytics
Key Roles and Responsibilities:
Plan and execute logistics operations - Includes developing and implementing plans for transporting goods, managing inventory, and ensuring that goods are delivered on time and in good condition.
Manage and optimize the supply chain - Includes working with suppliers to ensure that goods are available when needed, and managing costs associated with transportation and storage.
Develop and maintain relationships with customers and suppliers - Includes building trust and rapport with customers and suppliers, and resolving any issues that may arise.
Adhere to all safety and compliance regulations: This includes ensuring that all operations are conducted in a safe and compliant manner, and complying with all applicable laws and regulations.
Manage and develop team members: This includes providing training and development opportunities for team members, and creating a positive and productive work environment.
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