The Training department of PSG Industrial Institute offers the Sandwich Degree and Diploma courses since October 1983. From then, it has trained over Thirty Thousand Engineers and Entrepreneurs. Sandwich and regular streams are available for both the degree and the diploma programs. The nuances of hands-on practical work supplements the theory and lab work as part of the course.
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Role: Admissions Lead (Jan 2023 - Present)
Accomplishments:
Led digital admissions campaigns across three PSG institutions, achieving a 42% year-over-year increase in lead conversions and reducing cost-per-lead by 27% through strategic integrations with Meta Ads and Collegedunia.
Generated 800+ qualified leads for PSGIAS via targeted Collegedunia campaigns and improved follow-up success by automating CRM workflows—cutting lead drop-off rates by 40%.
Strengthened institutional visibility and student engagement by leading seminars, webinars, and education expos across regions—effectively familiarizing prospective students and parents with PSG’s academic offerings and driving sustained interest in international programs.
Established placement pipelines across 4 management streams, onboarding 60+ companies in 2 years, including top recruiters in analytics, HR, and supply chain; improved offer-to-student ratio by 35%.
Developed and executed a 3-month Digital campaign for PSG & Sons’ Charities, growing followers from 0 to 12K organically, with average engagement rates exceeding 8%.
Key Roles and Responsibilities:
Manage the social media accounts of PSG Institute of Advanced Studies, including Facebook, Twitter, Instagram, and LinkedIn. This includes creating and scheduling posts, interacting with followers, and monitoring analytics.
Create and execute social media campaigns to promote the institute's programs and events. This could involve working with a marketing team to develop creative concepts, running paid ads, and tracking results.
Manage the admissions process for PSG Institute of Advanced Studies, including responding to inquiries, processing applications, and coordinating interviews. This includes keeping track of deadlines, providing information to prospective students, and ensuring that the process is efficient and organized.
Work with the marketing team to develop and implement marketing strategies for the institute. This could involve brainstorming ideas, creating content, and tracking results.
Be familiar with the latest trends in social media marketing.
Be able to work independently and as part of a team.
Visiting Schools and Colleges - Deliver presentations to promote the institute and its programs.
Conducting Seminars - Host topic-based seminars to showcase the institute's expertise.
Counseling Students and Parents - Guide students and families on course selection and career paths.
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