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The Mind Behind the Craft

Marketing Maverick | Digital Nomad | E-commerce Alchemist | Social Media Sorcerer

Strategic marketing and e-commerce professional with 8+ years of experience driving business growth through high-performance digital campaigns, marketplace strategy, and cross-functional leadership.

Currently working as a Performance Marketing Manager at Kalvium, leading marketing activities across Tamil Nadu and Kerala. Responsible for admissions marketing and lead generation for partner colleges offering Kalvium's Work-Integrated B.Tech CSE program, while managing regional growth initiatives and performance campaigns.

Previously, as an Admissions Lead at PSG Institute of Advanced Studies, I managed full-cycle marketing operations for international education programs, including lead generation, CRM workflows, social media outreach, and campaign analysis. My efforts contributed to a 47% conversion rate for core programs and a 42% year-on-year increase in digital lead conversions.

Before that, I held leadership roles in the e-commerce and logistics space. At Ourbetterplanet.com, I streamlined shipping workflows for more than 850 monthly orders and improved on-time delivery rates to 98%. At Lydius, I managed marketplace campaigns across Amazon, Flipkart, and Nykaa, optimized product listings, and executed WhatsApp-based D2C initiatives that tripled revenue within six months.

I hold an MBA in Marketing from SRM University, where I specialized in strategy, campaign planning, and consumer behavior. My approach combines creative storytelling with data-driven decision-making, whether launching Instagram campaigns that organically reached over 12,000 followers or building dashboards that forecast inventory and align demand with marketing campaigns.

In essence, I build digital systems that transform curiosity into engagement and engagement into growth.

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